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How to create a URL redirect in Squarespace

As your website and business evolve, it’s common to update your site’s structure, content, or organization. However, when you change a URL on your website, you risk breaking old links and sending visitors to a dreaded 404 Error page. But don’t worry; there’s a simple solution – URL redirects. In this article, we’ll guide you step-by-step on how to create a URL redirect in Squarespace, helping you ensure a seamless experience for your site’s visitors while maintaining your search engine rankings.

What is a URL Redirect?

Before we dive into the “how,” let’s clarify what a URL redirect is. A URL redirect is a technique used to forward website visitors from non-existent or inactive pages to active ones. There are two primary types of URL redirects: 301 redirects and 302 redirects.

301 Redirects

These are used for permanent changes on your website. A 301 redirect takes visitors from an old URL to a new one. This not only enhances the user experience but also maintains your search engine ranking.

When to use 301 redirects:

      • When you change the URL of a page or blog post.
      • If you create a new version of a page or blog post.
      • When you delete an old page or blog post.
      • During a website migration or redesign.

302 Redirects

These are intended for temporary changes to your website. A 302 redirect directs visitors to a different URL, but it does not transfer the same ranking as a 301 redirect. It’s ideal for businesses that frequently change their offerings or temporarily disable pages.

When to use 302 redirects:

      • When you want to temporarily replace a page with another.
      • When you need to take down a page temporarily for an update

How to create a URL redirect in Squarespace

Now that you understand the importance and types of URL redirects, let’s get into the nitty-gritty of creating them in Squarespace. Here’s a step-by-step guide:

Access Settings:

  • In your Squarespace dashboard, navigate to the Home menu and click on “Settings.”How to create a URL redirect in Squarespace

Go to Advanced Settings:

  • Scroll down in the Settings menu and select “Advanced.” How to create a URL redirect in Squarespace

Access URL Mappings:

  • From the Advanced settings, you will see an option for “URL Mappings.” Click on it to access the URL mapping tool. How to create a URL redirect in Squarespace

Create Your Redirect:

  • In the URL Mappings panel, you’ll find a text box where you can add your redirect in the following format:
/old-url-here -> /new-url-here 301
  • Replace “old-url-here” with the URL slug of your old page (the part that comes after the slash).
  • Replace “new-url-here” with the URL slug of the new page you want to redirect visitors to.
  • Choose between “301” and “302” based on whether it’s a permanent or temporary change. How to create a URL redirect in Squarespace

Save Your Changes:

    • After inputting the redirect, hit “Save” to apply your changes.

Test Your Redirects:

    • It’s essential to test your redirects to ensure they work correctly. Type the old URL into your browser, and you should be automatically redirected to the new URL.
    • If you encounter a 404 Error, double-check the URL mapping formula (step 4). Ensure that the original content is disabled or deleted, and that the new content is active.

Additional Key Points about URL Redirects in Squarespace

  1. Specify Redirect Type:
    • When creating URL redirects in Squarespace, it’s essential to specify whether you want a 301 or 302 redirect. The choice between the two redirect types depends on the permanence of the change you’re making.
  2. Redirect to External Links:
    • Squarespace allows you to redirect a URL on your domain not only to internal pages but also to external links. This means you can seamlessly direct your visitors to resources outside of your website, such as Google Forms or entirely different websites.
  3. Maximum Number of Redirects:
    • Squarespace provides the convenience of setting up redirects, and you can have up to 3,000 redirects on your site. This ample capacity ensures that you can manage and maintain a large number of URL redirects to enhance the user experience and website navigation.


URL redirects play a crucial role in maintaining a seamless user experience while preserving your website’s search engine rankings. As your business evolves and your website changes, implementing redirects is essential to avoid broken links. Regardless of your business type, good SEO practices are vital, and URL redirects are a part of that strategy. By following these steps in Squarespace, you can make URL changes confidently, knowing that your visitors will have a smooth experience. So, go ahead, update your website, and embrace the power of URL redirects!

FAQs {How to create a URL redirect in Squarespace}

Can I get a custom URL Squarespace?

A domain name is the URL or web address where visitors find your site. With a Squarespace site, you can replace your built-in Squarespace domain ( with a custom domain.

What is a URL slug in Squarespace?

A URL slug is the exact address of a specific page or collection item on your site. Squarespace automatically assigns a URL slug for each new page or collection item based on its title. For example, if you add a page titled “About,” its automatic URL slug is /about and its full URL is

What is the difference between redirect and forward URL?

Redirection is a type of response sent back to the browser to instruct it to fetch another page. The URL in the browser address bar will change here. Forwarding happens server-side, and the result of the forward action is returned to the browser.

What is the difference between a URL and a URL slug?

The URL is the entire web address of a page, while the URL slug is just the last part of the URL that serves as an identifier of the page.

Why use URL redirects?

Redirects are important because they: Forward traffic from one URL to another when the old URL no longer exists. Forward authority when backlinks point to a page that has been moved.

What is the best redirect for SEO?

A 301 redirect is a permanent redirect that passes full link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.